Sigma Alpha Epsilon maintains a collection of its most popular images online. Members are granted the right to use our insignia and trademark for their own projects as long as the subject matter fits with the standards spelled forth in the Fraternity Laws and “The True Gentleman” creed. The images are sorted by category below. Third-party vendors must secure permission from the Fraternity Service Center to use any of our insignia or brands to avoid trademark infringement.
For a complete guide on proper use and execution of our images, HERE for the Visual Standards Guide. To obtain permission to use our insignia or to request other file types not available here, contact a member of the communications department at (800) 233-1856 or at firstname.lastname@example.org.
The True Series Recruitment Materials
Introducing Generation 10 of the True Series recruitment materials, which have earned national recognition for design and branding theme. No matter what your chapter emphasizes, from sports to brotherhood, there's a poster for your campus. Choose a few of them or choose them all. Chapters and colonies can request hard copies of the posters and brochures, printed in full color and using metallic ink, from the Fraternity Service Center by completing the Recruitment Materials Request Form.
Our Brand Identity
The BE TRUE brand is one of the most recognizable Fraternity logos to non-members. By combining the name of Sigma Alpha Epsilon with our creed, "The True Gentleman," we have created a brand that speaks to what we're all about. You'll also find logos and Greek wordmarks here.
They're the symbols that signify our rich tradition as a Fraternity. Use them in the spirit of "The True Gentleman." These symbols are the most formal representation of our Fraternity.